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How Home Staging Helps in a Slow Market

In a sluggish real estate market, selling a property can feel like an uphill battle. Both sellers and real estate agents are looking for that edge to make their listings stand out. Enter home staging—a powerful tool that can transform any space and significantly improve its marketability. In this post, we'll explore how home staging can give properties the boost they need to sell faster and for a better price, even in a slow market.

What is Home Staging?

Home staging involves strategically arranging furniture and decor to showcase a property's best features. The goal is to create an inviting, neutral space that appeals to the widest range of potential buyers. By doing so, it makes it easier for buyers to visualise themselves living in the home.

Key Benefits of Home Staging

1. Creates a Strong First Impression

First impressions are critical in real estate. A well-staged home looks more polished and inviting, making it more appealing to buyers from the get-go. When buyers walk into a home that feels warm and welcoming, they're more likely to develop an emotional connection, which can drive faster and higher offers.

2. Highlights the Property’s Potential

Effective staging highlights a property's strengths while downplaying its weaknesses. A skilled stager will arrange furnishings to maximise space, lighting, and flow. This helps potential buyers see the full potential of each room, making it more likely they'll feel the home meets their needs.

3. Speeds Up the Sale Process

A staged home tends to sell quicker than an unstaged one. According to industry reports, staged homes sell 73% faster on average. Quick sales are particularly beneficial in a slow market, where properties can otherwise linger unsold for extended periods.

4. Increases Perceived Value

Staging can also increase the perceived value of a home. Buyers often perceive staged homes as being well-maintained and of higher quality. This can justify a higher asking price, allowing sellers to recoup their investment in staging—and then some.

5. Enhanced Online Appeal

In today's digital age, most buyers start their home search online. High-quality, staged photographs can make your listing pop on real estate websites and social media platforms. Clear, attractive images of a staged home are more likely to catch the eye of potential buyers, increasing your foot traffic.

Why Home Staging Matters in a Slow Market

In a slow market, buyers have more choices and can afford to be picky. This means sellers need to go the extra mile to make their property stand out. Home staging does just that by creating an inviting, aspirational space that resonates with buyers emotionally.

Furthermore, in a slow market, properties tend to take longer to sell. The longer a home sits on the market, the more likely it is to drop in price. By staging your home, you can combat this trend and potentially secure a quicker sale at or above your asking price.

How to Get Started With Home Staging

Thinking about staging your home? Here are some steps to get you started:

1. Consult a Professional Stager

Contact Whangarei Homestagers and Interior Design. Professional stagers have the expertise to transform your property effectively.

2. Declutter and Depersonalise

Remove personal items and excess clutter to create a clean, blank canvas. This makes it easier for buyers to envision their own belongings in the space.

3. Focus on Key Rooms

Start with the most important rooms first, such as the living room, kitchen, and master bedroom. These are the areas that buyers tend to focus on the most.

4. Use Neutral Colours

Stick to a neutral colour palette to appeal to the widest range of buyers. Neutral tones create a calm, inviting atmosphere that won’t turn off potential buyers.

5. Highlight Unique Features

If your home has unique features like a fireplace, built-in shelving, or large windows, make sure these elements are highlighted through your staging efforts.

6. Invest in Quality Photos

Once your home is staged, hire a professional photographer to capture high-quality images. Great photos are essential for attracting online interest.


In a slow real estate market, home staging can be a game-changer. It creates a strong first impression, highlights your property's potential, speeds up the sale process, increases perceived value, and enhances your listing's online appeal. By investing in home staging, you're not just selling a house; you're selling a dream.

Ready to make your property stand out? Contact Whangarei Homestagers today and discover how professional staging can help you sell your home faster and for a better price.

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